Shannon Berrey

House Staging

Tuesday, January 04, 2011

It's no secret that the housing market has gone through the ringer in the last few years. This has resulted in
a market flooded with inventory. So, how does a seller set their abode apart?  One of the best ways to sell
an empty house is to have it staged. Why you ask? For a number of reasons:

  • They sell faster
  • They get higher offers
  • They have an edge over the competition
  • They look better in the MLS listings which draws more people to come see the property.

You want to produce an emotional connection as soon as a buyer walks through the door. Only a very small
percentage of people can visualize a homes potential. Just like dressing 'the part' in a job interview, a home
should be presented in it's absolute best.

I was hired to turn a very dated apartment complex into renovated Townhomes. The units needed a lot of
TLC. Before the staging could begin we needed to do the basics. This started with ripping out all the
lighting, flooring {that is indoor/outdoor carpet} the rubber baseboards, and stick on linoleum tiles--it
 all came out.   

The floors in the living room, kitchen and hallway were replaced with laminate wood floors
And everything was painted. 

This was all done on an enormously tiny budget. But, this was part of the project that made this so        
appealing to me! I wanted to challenge myself to create an entire {beautiful} home with furniture and
accessories strictly from big box stores and lots of DIY projects. And I had less than 4 weeks until the 
Open House.    


The cabinets were salvaged with some white paint and new hardware. The appliances were replaced
 with 'silver mist' {a more economial version of stainless] The countertops/backsplash were replaced
 with giallo ornamental {gulp} formica. {I really rallied for granite but, the 'powers that be' vetoed it} 

I added a wall on the side of the fridge to hide it from view when you walk in the front door.  

The carpet in the guest room was replaced with a neutral frieze.

The Master bedroom:

I'll share my sources and projects with you tomorrow!

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V. in MS commented on 04-Jan-2011 10:50 AM
Great tips! But, I couldn't see the photos.
shannon berrey commented on 04-Jan-2011 11:05 AM
hhmmmm...I don't know why you can't see the photos. I can see them! Thanks for letting me know--I will try to figure out what's going on.
Carol Ann Morrison commented on 04-Jan-2011 03:59 PM
Wow. When can I move in? Really, awesome job and I can't wait to get the gorry details of how you did it on a tight budget!
courtneyoutloud commented on 05-Jan-2011 01:49 AM
I love it....just goes to show that will a little DIY and imagination, you can achieve awesome design on any budget!!!!
Danno commented on 11-Jan-2011 05:23 PM
Man! I'm impressed. You're absolutely right about the pro's of staging. Without a doubt those mls listing pics are key to bringing in the buyers.
Jenn F commented on 19-Jan-2011 07:13 PM
I have to say, I absolutely love your blog! It is one of only a few that I religiously read every day! Would you mind sharing your paint color for the walls? It is the perfect neutral, great for investment houses. Not too dark, not too light. I love the whole makeover! Thanks!
shannon berrey commented on 19-Jan-2011 10:13 PM
Jenn--wow! Thanks so much for reading and the sweet words. The paint on the walls is my absolute-go-to-favorite neutral Benjamin Moore Bleeker Beige HC-80 {the name sounds horrible--but trust me ;)} It has just the right amount of taupe and gray. You will looooovvvvee it!!I have used it many, many times and even have my own living room painted this color.
Dixie Redmond commented on 02-Feb-2011 01:06 PM
Your design rocks. I love that you didn't go with all neutrals, I am starved for color in blogland. :-)
shannon berrey commented on 02-Feb-2011 06:23 PM
Dixie-I do love to use color! Thanks for your comments!
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Shannon Berrey Bio
I'm an artist, interior designer, wife and mom. Join me here as I share projects, ramblings, and inspirations.
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