Shannon Berrey

Stepping up their game: The Land of Nod

Tuesday, January 29, 2013

 

It's so refreshing to see a company that sells great products {ie great buyers} up their game by pulling out innovative new marketing. I feel like Land of Nod has done a little 'reinvention' this year. I have always been a big fan of the company. Jack still has LON furniture in his bedroom {I promise Jack that we are redoing your room this year} that is 10 years old...but, it's so well made that it's been hard to part with.

 

 

 

Last months catalog came and I knew it looked different...but then I opened it and I was like 'this is goooood!!!' It felt more like a magazine than a catalog. They have started a new monthly feature called Real Families/ Real Kids where they visit bloggers {!!} homes and shoot their catalog photos from here. Great. Great. Great. idea.

 

     

 

We get to watch as Rachel Myers of the sweet blog, Finding My Feet, transform her daughters room with the help of  accessories and textiles {and stylists!} from the Land of Nod.

 

 

 

 

February's catalog arrived over the weekend and I got just as excited. This month they visit the home of Trina McNeilly of LaLaLovely. 

 

 

 

 

It hasn't made it to their website yet, so you will need to get on your bifocals and check out my photos :)

 

 

And they even got the talented chalkboard artist, Dana Tanamachi {remember this post} to personalize the space.

 

 

Trina also helped to redecorate the home of her friends, the Lyons family, with some LON love.

 

 

 

 

Not only is the catalog full of LON products but, they are combined with the homeowners lovely existing items which make it so much more personal and believable. There are also links to learn tips and how-to's to create the accessories made by the bloggers. Did you know LON had their own blog???

    Very, very impressive Land of Nod. I hope this will be a series that they plan on continuing with each catalog this year.  

 

{I am in no way connected to or endorsed by LON--just giving kudos to a well deserved creative company. BUT, if they want to work with me...}

 

 




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Shannon Berrey Bio
I'm an artist, interior designer, wife and mom. Join me here as I share projects, ramblings, and inspirations.
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