Shannon Berrey

Eddie Ross

Monday, September 27, 2010

While living in the mid-west right out of college, I had the opportunity to work in visual merchandising for the Jones Company.  I loved the opportunity this position gave--the combination of using textiles and objects to evoke an emotional response. Hopefully the response was 'I want to buy THAT!'

(anthopologie window)

One of the best in the business (in my opinion), is the fabulous Eddie Ross.
And really, his first name should be Fabulous....Fabulous Ross. 
He has worked for Martha, House Beautiful, and a little stint on Bravo's Top Design
(what ever happened to that show?)

He has a kazillion talents--he ran his own catering company for a bit. He has executed beautiful, stylish events and has a true passion for entertaining. AND he does it on a small budget with objects from Goodwill, Homegoods, and tag sales (my kind of decorating!) just to name a few...

He competed and won the Bloomingdale's window design challenge last Christmas:

He creates the most entertaining stories about the (pretend) people living in his 'windows'. He is very animated and his wonderful narratives are as much fun as his windows.  

I am currently completely enamored with a window he just completed for the icon, Carleton V ltd.--
producer of gorgeous textiles. He was given a tiny window -- 
90 inches wide by 34 deep, or about the size of a closet.


After a few days of contemplation, he decided to create a work space for a well traveled,
busy designer  (hhmmmm...really liking this idea ;)

First on the agenda -- the walls...of course they would be draped in fabrics! Look how much bigger the space looks by using a large scale pattern on them!

Then, using more of the fabrics, he created the desk with plywood, staples, ribbon and hot glue:


For his last DIY..a corkboard that he covered in silk (not sure how practical silk is on a corkboard ...but it looks fantastic!)


Then he brought in his final layer:  wonderful antiques, artwork, desk accessories, fresh flowers...BoardDetail

The end result is soooo beautiful. It does exactly what it should--it shows the fabrics (the 'customer') in a beautiful, relatable vignette. It makes you stop and for a little bit you can imagine yourself being a part of this room....answering client calls, jotting thank-you cards, reviewing paint samples....

I would be extremely happy working in this little window!! Such a great job!!
 Thanks Fabulous Eddie for the Monday Inspiration!
For more on this project, check it out here 


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Susie @ Maddie's Nest commented on 27-Sep-2010 09:25 PM
I loved this window....a total inspiration. Two weeks ago I took a flea market tour here in Northern VA with Eddie and Jaithan. Made me want to colelct china and throw lots of parties....he is beyond creative/talented. Glad to see your blog up and running. Excited to follow along.
angela | the painted house commented on 27-Sep-2010 10:10 PM
Yeah, Eddie has got it going on!

I have your post up...enjoying your blog. I wish you the best post YT.
shannon commented on 28-Sep-2010 09:55 PM
Oh Susie, I'm so jealous! One day Eddie and I will work on a project together...he just doesn't know it yet!

A huge Thank-you, Miss Angela AND Miss Susie for giving me a 'shout-out' on your super wonderful blogs!!
cassie {hi sugarplum} commented on 27-Mar-2011 08:21 PM
Thanks for the link, Shannon!! Your monogram tutorial is what made my pelmet!! I'm posting pics of the full window tomorrow. xo
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Take a peak in Eddie's window

Friday, March 25, 2011

Many moons ago, I was in charge of Visual Merchandising and Promotions for a large
department store in the Mid-West. I have always been intrigued with what the power of styling
 can do in swaying the heart of a customer. Telling a beautiful story, creating a meaningful
 connection, allowing one to linger and imagine....this is what equals success in a well-executed
 retail window.
 {Well, that and a few extra sales at the cash register tends to make upper management happy}

It really is not much different than interior design. You must create a space that is inviting, well-
proportioned and beautifully lit {but in a teeny tiny space}. Eddie Ross is so very good at this. His
 imagination and story-telling are brilliant. He creates characters that 'live' in his windows. They are 
multi-dimensional and larger-than-life. He has just unveiled his newest window for the fabric
 house of Carleton V.

The fabulous fabric on the wall is called Growing Wild and it was originally produced in 1975.
lt was just reissued and Eddie does it glorious justice in Hampton's dressing area. I love it
mixed with the bold pink linen stripe curtains. 

Who is Hampton, you ask? Well, you will have to check out Eddies fabulous blog to read
all about her and her personal belongings. His descriptions of the people who live in his
windows are just as intriguing as his windows. 

If you want to see more behind the scenes of the window installation, then go here.

{pics Eddie Ross}

Cassie, over at Hi Sugarplum, has just made the prettiest monogrammed window
treatment {come to think about it--it actually would look fantastic in Eddie's window, would it not?!}  

She even gave me a little 'shout out' -- thanks gurl ! It looks fantastic and I can't
wait to see it installed in the room!  She has a great blog so go check her out .
Have a fabulous spring weekend! 

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Kristy commented on 26-Mar-2011 05:30 PM
Love Cassie's pelmet!
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Shannon Berrey Bio
I'm an artist, interior designer, wife and mom. Join me here as I share projects, ramblings, and inspirations.
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